Test the opening idea before expanding the campaign
An ad brief should identify the viewer problem and the first visual cue that expresses it. A crowded desk becoming orderly communicates a different idea from a close view of a well made object. This page focuses on choosing that opening angle and comparing alternatives; use the product video page when the main task is inspecting the item itself. Decide what you are comparing before generating. Changing the subject, camera, palette and action together makes it difficult to tell which choice helped the concept. Creative exploration takes separate requests, and each request has its own quote.
How it works
- Write one audience situation and two possible visual hooks. Choose a visible action for each, such as a reveal or a contrast in scale, without promising an unsupported product benefit.
- Generate the first concept from text. For a fair comparison, change one planned element in the second prompt and submit it as a separate request after checking its quote.
- Download and inspect each clip, prepare the formats for your selected placements with your own tools, and upload approved creative through your usual platform workflow.
Writing tips for social media ad
- Describe the opening frame: specify what the viewer sees before movement begins so the hook exists in the image instead of relying on a slogan.
- Change one variable at a time: compare a close view against a wider view while retaining the same subject and action, or compare two different reveals.
- Budget for each variant: two ideas require two requests. Keep a small written record of the prompt and quote before choosing which version to pursue.
- Plan placement separately: current video output is 16:9. Prepare alternate crops yourself; for still concepts, the product photo page offers image ratio choices.
- Keep claims defensible: a visual metaphor should not imply a product result you cannot support. Review what the scene communicates as well as whether it looks appealing.
Original example prompts
A tangled coil of plain blue cord lies at the center of a white desk. A hand gently lifts one end and lays a short section straight beside it. Use a fixed overhead camera and uncluttered lighting for a clear opening visual.
A closed plain cardboard box stands on a small table against a green wall. Its lid slowly lifts to reveal a neatly folded yellow scarf. Keep the camera fixed and the box centered throughout the reveal.
A tiny desk lamp illuminates a single red notebook on a dark tabletop. The camera slowly moves closer as the pool of light reveals the paper texture. Keep the notebook central with generous space around it.
Recommended models and starting choices
Build ad tests around one variable, such as the opening product view or the demonstration action. Seedance 2.0 Mini at 480p can check an initial concept cheaply; Seedance 2.5 is another 480p choice for a separately requested interpretation of the same brief. Compare actual outputs rather than assuming a model will improve conversion. Start with 5-second 16:9 clips to limit the cost of rejected ideas, and add verified claims, pricing and final branding in your own editing workflow.
Credits and costs
New accounts start with 0 credits; purchase a plan or credit pack before generating. A 5-second Seedance 2.5 video at 480p in Text to Video costs 11 credits. Three separately requested opening variants use 33 credits. The Basic monthly plan costs $29.90 and includes 149 credits, leaving 116 credits after those three requests if there is no other usage. Set a test budget before generating more variants and check the quote for every model or duration change.
See plans and credit packs · Start from an image
Frequently asked questions
How is this different from the product video page?
This page focuses on ad openings, creative comparisons and placement planning. The product video page focuses on showing a real item from a product photograph.
How do I make A/B creative variants?
Write two prompts that differ in one planned choice and generate them as separate requests. Comparing creative ideas here is a planning process; audience testing happens in your own advertising workflow.
Can I generate every platform format in one request?
One request produces one clip and video output is currently 16:9. Prepare additional video crops yourself, or use the product photo generator for still image ratio choices.
Are advertising results guaranteed?
No. Inspect the visual message and product claims before use. A generated source clip does not guarantee better ad performance or platform approval.
Related use cases
All use cases · AI Product Video Generator · Real Estate Video Generator · AI Product Photo Generator