Define the advertisement before choosing a model
The best model for a product ad depends on the work the shot must do. A concept sketch, an approved hero-image animation and a reference-led product scene have different input needs. Start by deciding what the viewer must recognize: the product silhouette, a material detail, a use action or a setting. Then choose a supported workflow. A model with more expensive requests is not automatically the most suitable route to a clear advertisement.
According to MiniMax, advertising and e-commerce are among H3’s intended use cases. According to Kuaishou, Kling 3.0 includes native audio. These are developer descriptions, not independent evidence of sales lift or conversion performance. SeaDance’s current output tiers, inputs and quotes determine the choices below. This guide makes workflow recommendations and does not claim a measured quality ranking or a guaranteed commercial outcome.
Decision table for a 10-second product shot
Every option below generates a single 16:9 video with sound. The cost column describes the exact input count shown, so the reference-led options remain comparable. A supplied product photo is an input to the generation, not a guarantee that its label and proportions will remain unchanged. Where you have no product photo, text-led work is more suitable for exploring an idea than proving an exact real-world appearance.
| Your brief | Suitable model and input | Output tier | Sound | 10-second request |
|---|---|---|---|---|
| Lowest-credit concept; no approved photo | Seedance 2.0 Mini; text | 480p | Included | 7 credits / $1.40 |
| Another budget candidate; product hero photo | Seedance 2.0 Fast; 1 first frame | 480p | Included | 12 credits / $2.41 |
| Standard Seedance comparison; product photo | Seedance 2.0; 1 first frame | 480p | Included | 14 credits / $2.81 |
| Product-led scene; 3 complementary photos | MiniMax H3; 3 reference images | 768P | Included | 17 credits / $3.41 |
| Compare another H3 route; 3 product photos | MiniMax H3 Max; 3 reference images | 768P | Included | 18 credits / $3.61 |
| Single approved opening layout | Kling 3.0; 1 first frame | 720p | Included | 26 credits / $5.22 |
| Seedance 2.5 candidate; 3 reference photos | Seedance 2.5; 3 reference images | 480p | Included | 21 credits / $4.21 |
All generation dollar estimates allocate prepaid credits at Basic monthly: $29.90 divided by 149 credits, approximately $0.200671 per credit. They are rounded to cents after calculating the whole request. They are not separate checkout prices. Other plans have slightly different purchase rates; compare the pricing page before purchasing. New accounts start with 0 credits.
If budget is the main constraint
Use Mini for a narrow concept question, such as whether a slow reveal communicates the product’s purpose. Keep the action simple and assess the result before requesting another variation. Fast is a suitable alternative when you want to compare another Seedance variant within a relatively low credit budget. Its name does not establish a delivery-time guarantee.
Prepare the brief before paying for alternatives. Write down the subject, action and intended setting, then remove details that do not affect the message. If the product is supposed to stay still, say so and let the camera supply the movement. If a hand demonstrates a feature, make that the main action. These choices help you judge a result against a clear intention rather than requesting revisions because the original intention was vague.
If recognizable product appearance is the priority
When an approved photo already contains the desired composition, Image to Video is suitable. Kling accepts one first frame. The Seedance variants and H3 variants accept a first frame with an optional last frame. That second input is useful when you have a planned ending arrangement. Use compatible images so the model does not need to invent an implausible change between different product versions.
When no single photo contains the intended scene, Reference mode is suitable on Seedance or H3. Supply the main product view, an informative detail and a setting only when each adds a clear constraint. The H3 Max row includes an additional-reference charge because its included count is lower than H3’s. Do not interpret equal base pricing as equal pricing for every reference set.
If the delivery needs sound or a larger output tier
All current video options in this table generate sound. Choose based on the visual workflow and request cost, then describe the audio needed for the shot. A quiet product reveal may need only room ambience and a contact sound. A spoken message needs a clear language instruction and careful listening after generation. Check any brand pronunciation and incidental speech before using the clip publicly.
For the available larger output tiers, H3 is sold at 768P and Kling at 720p; Seedance variants here are sold at 480p. These settings may help narrow a delivery choice, but resolution alone does not establish product fidelity or advertising effectiveness. Higher vendor tiers are not available on SeaDance. Vertical video output is also not offered here: plan around the current 16:9 video format rather than assuming a placement-specific ratio.
An example brief that keeps the decision concrete
For a reusable bottle advertisement, decide whether the shot should demonstrate opening the lid or simply show the bottle on a desk. If the label and starting composition are already approved, a first-frame request is suitable. If you need to combine a product view with a separate desk setting, choose a reference-capable model and identify the role of each photo. Do not ask the model to invent specifications that the real product does not have.
For a 10-second request, keep the main action easy to recognize and leave visual room for the product to remain identifiable. A suitable prompt might ask for the bottle from the product photo on the supplied desk, a slow camera approach, and restrained room ambience. That is a proposed production brief, not an output guarantee. Use the decision table to choose the matching input route and quoted cost.
Approve the result against the product
Check the product shape, colors, materials, label, implied functionality and generated audio. Reject misleading changes even when a shot looks attractive. Compare alternative models using the same brief and compatible inputs; otherwise differences may come from the source material. The product video page provides the relevant entry point, while pricing explains the prepaid purchase options.
A failed generation returns the deducted credits. A successful result through a backup route keeps the original quote, so a model comparison should budget each successful request. Subjective preference is different from a technical failure. Keep the job information for support if delivery or balance needs investigation, and read the refund policy before assuming a purchase can be refunded.
Frequently asked questions
Which option suits the lowest-credit concept pass?
Seedance 2.0 Mini has the lowest current request cost in this table. It is suitable for exploring a clear, narrow concept rather than establishing a universal quality benchmark.
Can I choose a cheaper silent version?
The live video routes shown generate sound. This decision table does not offer a lower-priced silent setting; describe restrained ambience if the concept does not require speech.
What if I have several product angles?
Use a reference-capable Seedance or H3 variant and explain the role of each image. Kling accepts a single first frame here and has no Reference mode.
Does a larger resolution guarantee better ads?
No. Output tier is only one delivery consideration. Product accuracy, an understandable action and a suitable message still need to be checked against the actual brief.
Does the table include creating a product photo?
No. Each row covers the video request using existing inputs or text. Any separately generated image has its own quote and should be included separately in your project budget.
Sources
Related articles
Plan product image formats · Build a reference set · Compare budget variants
